On a recent cruise aboard the Celebrity Millenium, I witnessed a well orchestrated marketing machine from start to finish. It was fascinating. If you have never been on a cruise, understand that the advertising to get you to book a cruise is only the tip of the "Iceberg"..... OK, so that was easy, but three nights in a row I heard Celine Dion's Titanic "My heart will go on" as we left port so they deserved that... Once on board its a fascinating mix of bending over backwards to serve you, so that you come back and pulling out all the stops to up sell you on everything from Fountain Pop to Faberge eggs. Yes they did have one on board. They have 4 channels on the television that are infomercials for your next cruise, the next ports "preferred" jewelry stops that offer the Celebrity "guarantee" and the Excursions, or tours they sell on board. Each day they deliver an itinerary of events on board complete with a 4 page map that tells you where the preferred retailers are. And one day, my wife, and every lady on board was delivered a personalized invitation to a special discount jewelry event. All the marketing "tricks" are pulled out from direct mail, community newsletter, television and sampling. They have a captive market and they know it. But they do want you back, so the food and service is always number one.