At the risk of getting into a topic too often, welcome to week 2 of the paradigm discussion. This week, an example of a company taking advantage of a changing Paradigm outside it's own industry. When walking through Dallas / Fort Worth Airport, something caught my eye as hilarious. An example of marketing gone awry I thought. I took a picture of it as a joke and posted it to facebook.
Yes that's right a makeup vending machine. My male readers will laugh and scoff as I did. Then, one of my facebook friends pointed out that she would have loved one after she got her makeup taken away at airport security. It hit my like a ton of bricks. OF COURSE... Once airport security started looking closer at what liquids you bring with you, tons of makeup must have been trashed at security. Clinique saw an opportunity and placed these right near gates at airports. I understand you can find these at Las Vegas and New York's JFK airport as well. Cosmetic maker Sephora is also said to have the technology out there as well. Sephora Vending Machines are gracing airports in Nashville, Las Vegas, Indianapolis, Dallas, New York, and Houston. (http://blog.sephora.com/2009/12/buy-your-beauty-from-sephora-vending.html)