Many things can happen to your business via external sources. A supplier may fail you, a competitor may undersell you, A customer may bad mouth you. What ever the reason, your marketing and service function should have a plan ready to all eventualities. Recently a major wind storm blew through our city, wreaking havoc on many structures.
So how did these stories affect your image of the businesses? How do you think the people driving over the plastic in the intersection felt about Petro Canada? From a Marketing and Advertising perspective, how much money will it take to make us forget about the bad feelings we have over a bad neighbor?
So if you can't respond to adversity well then be ready to spend a lot of time and money to correct the bad feelings. If you can correct it at all. Until next time, I am Larry "The Ad Man".