Larry the Ad Man's Blog

I hope you learn from my small business marketing and advertising tips.

"Advertising is to trade what Steam is to machinery" Thomas Cook.
It was an honor to be nominated for 2011 Canadian Weblog Awards.

Monday, December 12, 2011

Building your online profile. Expectations can be disaster.

When building an online profile for your business, it is important to have a goal, but more important to be flexible with your expectation of results. Some of the musts include a website, blog, facebook page, LinkedIn profile, and Twitter for "most" businesses. I myself, as a sales person do not have a website, but the publications I represent all have an online version that I can send out as links to prospects. For retail business a LinkedIn profile may not be a priority, but might be a good way to connect with suppliers. I would recommend, if you haven't already taken the time, it is worthwhile to study social media and how it can work for your business. If you don't have the added time, look to add an employee or consulting firm to your books. Stay far away from "catch all" phrases when it comes to social media. At the end of the day, it is about the personality of your business. Nothing more and nothing less.

Keep in mind, the more tools you have, the better you can be and the better you look to potential customers. It has taken me a year to get a direct response from my Blog for my business, but that doesn't mean that it did not work prior to that. It just means this customer in particular felt strongly enough to tell me. Therein lies the magic of advertising. It is so subtle, you don't even know it is working on you. Have you ever been asked how or why you frequent a business? Some, you feel strongly about and would probably be a customer without advertising. Others however, are not so overt. Subtle images and messages over time most likely? These are the customers marketers are looking for. Politico's call them the swing vote. Marketers refer to them as market share. A small business might look at them as the difference between break even and profit. However you might look at them, they are worth the effort to get your message out to in as many ways as you can afford.

Like any relationship, you have to work at the one you have with your customers. In person and online. Until next time, I am Larry "The Ad Man"

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