Another neat promotion I saw, was during Sam Steele days in Cranbrook, BC. During the opening parade, A Telus fan drove between a band and a float. I noticed some kids running up to the van and running back to the curb. I then realized that the van was covered with colourful frogs (you may have seen in the TV commercials) attached with magnet feet. Kids would run up to the van and grab them. Brilliant. Another twist on that I noticed recently, my neighbor, started a business called Tossy Tossy. Her car is painted with the logo and colours beautifully, but the savvy marketer decoratively adds fridge magnets for people to take, complete with all the businesses info.
Summer time can be a time for R and R and take it easy, but you can also speed up and go past your competition if you get creative. Until next time, I am Larry "The Ad Man".