I think the value of community advertising and support is greater for a larger company than a small business in the community. For a corporation to connect with and belong to a community is an enormous asset and enormous task that needs to be taken seriously. Yet I see many of these companies advertise in the same way in the same mediums year after year, rejecting the thought of opening their minds to new idea's. Many of these companies have closed their doors, others are close to. The difference between these companies and successful ones is the investment they made in good times to things that real people value. Things like environment (green), community, education, health and others, have kept these companies alive during the recession. Their continuing commitment to it will make them a massive success when business picks up. Why? Because real people connected with them and will be loyal in good times and bad.
Sunday, December 19, 2010
Don't get stuck in a "system"
To fill in my new readers, not familiar with what I do, I sell advertising in Community Newsletters in Calgary, Alberta. When I stop by an establishment that is part of a chain or a franchise, the usual response is to contact the head office. In 3 years of either leaving information or e mailing the advertising person I have yet to receive the time of day from any of them. That's not to say that some chain or franchises don't see the value in connecting with communities, but the ones I have gotten in contact with don't seem to make the effort to explore it.