Learning all you can about your business on the internet can be essential in developing your marketing strategy. My friend (because facebook says so! lol) Stuart Crawford has a segment of his internet consulting business that helps companies manage what is said about them by employees, competetors and customers and helps strategise what they can do about it. One significant thing a business can do is use what is said to develop a marketing strategy around it. In some past posts I have spoken about knowing why your customers do business with you, but here I will discuss the negative or destructive comments and how you might turn that into a positive marketing strategy.