In my years of dealing with small business and volunteering on several boards there is a feeling amongst many that if we say it once, people should know. The assumption that everyone in your target audience takes the same amount of time and effort to think about your position or message as you do can be a dangerous one. I still need to remind myself of this constantly. It is easy to be complacent. Some business owners and long time volunteers have missed out on years of success and happiness by not over communicating. Perception is reality. "I didn't know about this?" "Well it's on the brochure.."
Remember this guy?