Would you like to be chased by a tree?

In another of what is becoming a long list of bizarre television commercials, Kia comes up with a tree, coming to life and chasing a Kia.

I think we can all agree, that the message here is not a practical one. So.. what is the point? What is the emotion they are trying to link to the vehicle? The only one I can conceive is that the car is fast on snow. But how can we relate it to a running tree? Are tree's known for their speed? Do you as a consumer often get chased by someone? or something? Is that a need in the marketplace?

I certainly would have enjoyed being at the table when they conceptualized this one. Until next time, I am Larry "The Ad Man".